0

The Summer Job That Changed My Life — Selling Weed (Spray)

August 16, 2021

I figured that since we’re still in summertime, I would share with
everyone the summer job that changed everything for me. This is
what students today who are opting to sit back and relax and collect
a government benefit are missing out on — the opportunity to go out
there and make a difference. In my case, it was all about weed and
grass. But not the kind you’re thinking of.
It was the summer of 1982, between third and fourth year university
in Toronto, I was working at a family-run firm called Metro Weed
Control, spraying weeds. As long as it wasn’t raining, I’d be given a list
of a dozen houses to go to with my spraying apparatus where I’d walk
up and down the front yard and then up and down the backyard in
the blazing heat. That was the whole job.
My “uniform” was a pair of shorts, a grubby t-shirt and a baseball cap,
probably because a real uniform would have absolutely stunk. I stank
anyhow, to be honest. I’d go back to my roommates, and they’d shout,
“Rosie, straight to the shower!”
Just thinking of the smell sends shivers down my spine. The
chemicals definitely weren’t the safest in the world, and to this day
I’m still wondering why I don’t have two thumbs on my left hand and
six toes on my right foot. I remember being so thankful for soap that
summer.
Then, halfway through the season, a salesperson left and the owner
asked the sprayers if anyone wanted to step up into a sales role. I had
both hands in the air so fast, saying “Me! Me! Me!” Now, instead of
spraying weeds, I’d go door-to-door selling spring- and fall-time spray
and fertilizer. I’d start with flyers in mailboxes and work up to
knocking on doors. These were the days before the internet; I couldn’t
look anyone up or Google “sales techniques.” I had to make it up in
my own style. I also got a commission on every sale, which was quite
the incentive, and soon enough I was their top salesperson.

My strategy was always to start by explaining I was a summer student
at the University of Toronto, just a starving student working to get by.
It’s a fine art to suggest someone needs weed control without
offending them and implying their lawn is way worse than the
neighbours’. Did doors get slammed in my face? Absolutely. It’s like
baseball; you have to strike out a lot in order to score anything at all.
My most memorable sale was right after the World Cup; Italy had won.
I saw this older gentleman on his knees beside his house picking
dandelions by hand. I said to him, “This is not something a man of
your age should be doing.” I realize now he wasn’t that old, probably
my age today, so no wonder he said, “No, no, no. I do things on my
own.” I didn’t know what to say, so I said, “Viva Italia!”
He said, “You’re Italian? Come into my house!” Now, I’m not Italian,
but I had recently watched The Godfather, so before I knew it, we were
drinking homemade red wine at his kitchen table. He bought about
three-years worth of spray and fertilizer — broke every record in the
book. The only problem was I was too drunk to drive and had to walk
an hour and a half back home.
I realized for the first time that summer — at 22 years old — that I had
a gift to communicate and convince someone to do something that
they might otherwise not do. You’re really selling yourself and your
ideas, which is true whether you’re selling fertilizer or research —
though some may say they’re one and the same!

Recent articles

Rosenberg Research

Life with Father

September 20, 2022

At this time of year, in the lead-up to the High Holidays, I think back to my childhood when I...

Rosenberg Research

MacroVoices #352 David Rosenberg: This Bear Market Has A Long Way To Go

December 1, 2022

Rosenberg Research

Rosenberg Research’s David Rosenberg weighs in on what to expect next from the Fed.

November 30, 2022

Rosenberg Research

This bear market still hasn’t bottomed, says David Rosenberg

November 22, 2022

David Rosenberg, Rosenberg Research president, joins ‘Closing Bell’ to discuss his takeaway from the Fed talks this month and what...

Rosenberg Research © 2021 All Rights are Reserved.

Quarterly
Annually